Bottom of the funnel caters to the customers who are ready to purchase. They want to buy a product in your niche or consider your competitor or simply try to solve a big problem that you solve.

Now let me explain more, what does bottom of the funnel look like in SaaS/Tech niche.

1.Comparison posts: These are the type of frameworks that help you in comparing your brands to other brands. For example, if you are a marketing CRM, it could be Salesforce vs Hubspot vs (your brand).Note: You’ve got to ensure that the comparison keywords you choose here have volume. That’s the baseline metric to ensure that it converts. A keyword volume of more than 40 is a good selection.

2. Best product/ service lists: Here’s a quick example. https://clickup.com/blog/10-best-project-management-tools/. People are always searching for top, best, and cheapest tools in your niche.

3. Alternatives to ‘X’: this framework helps searchers discover alternatives to your competitor's products. One of my articles, Alternative to Salesloft, ranks on page 1 and brings us 2 trials every day. Ex - https://blog.hubspot.com/sales/salesforce-alternatives

4. Articles discussing pricing: Do a teardown of your competitor's pricing and then compare your pricing with them.Here’s an example: https://clientvenue.com/blog/manyrequests-pricing/

5. Use cases driven: Talk about use cases and pain points of your niche and then write how-to articles on it. So in my case, one of the pain points is how to set up cold email campaigns.  https://www.cliently.com/blog/guide-to-book-70-demos-from-cold-emailing-per-month-per-rep

If you follow this framework in your niche, your pages will convert at double-digit percentages.